1. Describe the logo using the language of the Elements and Principles of Design.
The design of the Earth is symmetrical. The droplets of oil on the bottom varies in size. The cup of oil is positioned at the top of the picture to show that oil is going to cover the Earth. The oil is covering half of the Earth showing that later, the whole Earth would be covered in oil.
2. Describe the symbols used in the logo. Why did the graphic artist use such imagery?
There are three symbol used in this logo. The first is the cup of oil symbolizing BP's oil leakage. Second the Earth is symbolizing the Earth itself. The third symbol is the oil which represents the overflow of oil caused by BP's leakage.
3. What does this logo say of BP's coroporate identity?
The logo is exaggerating by saying that if BP doesn't stop the oil leakage soon, the whole Earth would be covered in oil in the future. This logo is very appropriate in describing the way BP is right now.
